Many famous businesses, including Starbucks, The Financial Times and Pinterest, have built PWAs and reported a considerable increase in user engagement. PWA technologies can help companies gain up to 12x more users. Some PWA solutions require up to 300x less storage than native apps. As a continuation of our series of blog posts on PWA development, we collected 9 examples of successful PWAs that will inspire you to build one for your business.
What is a PWA?
Progressive web applications (PWAs) are hybrids of regular websites and mobile apps. PWAs offer some fantastic features: the responsive, safe, and streamlined user experience makes them the future of web development. While they look and behave like native apps, they don’t require you to visit an app store. We explained how progressive web apps work in our complete guide to PWA.
Successful PWA examples
Dozens of major brands have reinforced their mobile efforts and released PWAs. Some of the most powerful examples of PWAs include those used by media companies, platforms for social news-sharing, travel services, and e-commerce solutions.
Pinterest decided to build a PWA when they determined that they offered a slow website experience. Only 1% of their visitors converted to signups and app installs for iOS and Android. A PWA improved key performance metrics. Visitors spent 40% more time on Pinterest’s PWA compared to the mobile website. Pinterest experienced a 44% increase in ad revenue rate and a 60% increase in user engagement. The Pinterest PWA requires only 150 KB of data storage, which is much less than the native Android (9.6MB) and iOS (56MB) apps.
Starbucks launched their PWA in 2017 to provide fast, responsive performance for their customers. They built an app-like solution with images, smooth animations, and offline access. Customers can browse the menu and nutrition information, and customize their orders with no Internet connection. Since the launch, Starbucks reported a 2x increase in their daily active users. Their PWA requires only 233 KB of data storage, while their heavyweight iOS mobile app needs 148 MB.
Twitter launched its PWA in 2017. 80% of their users were mobile, so they needed to provide more engaging access with lower data consumption – especially for visitors who had a weak Internet connection. At 600 KB, Twitter Lite is much smaller than the corresponding heavyweight Android app (23.5 MB). This PWA offers an “Add to Homescreen” prompt, web push notifications and temporary offline browsing. As a result, Twitter achieved a 65% increase in pages per session, a 75% increase in Tweets sent, and a 20% lower bounce rate.
Forbes launched a PWA because they wanted to rebrand their mobile experience. They required a solution that was faster than their mobile website. Today, the Forbes PWA provides more user engagement and personalization. The design has a new format: their card stories are based on the layout of Snapchat Stories. With their new PWA, Forbes registered 43% more sessions per user and a 20% increase in ad viewability, and tripled scroll depth.
5. The Washington Post
The Washington Post combined Google’s AMP and PWA technologies and released their PWA in 2016. They focused on the fast loading of content and the ability to read content offline. The Washington Post PWA achieved an 88% decrease[in load time compared to their mobile website. More than 1,000 new articles are available for reading daily, and there has been a 23% increase in mobile-search users who return within 7 days.
Trivago, a travel app that searches for the best hotel room prices, increased engagement by 150% with their PWA. The new PWA loads faster than the existing native app and has push notifications as well as an offline mode. With Trivago PWA, customers can search for rooms by location, price, rating and more. In addition, customers now click on hotel offers twice as much as with the native app (97% increase).
The luxury cosmetics brand Lancôme built a PWA because needed a fast app-like solution that drives traffic and sales. They wanted to increase their conversion rate, which was only 15% in 2016. Today, Lancôme PWA allows customers to easily search for products and purchase while mobile. The PWA works on a weak internet connection and has push notifications that engage users. Lancôme achieved a 17% increase in conversions and a 53% increase in mobile sessions on iOS. The number of mobile sessions rose by more than 50%.
Jumia, a leading e-commerce website in Africa, reached 12x more users after it built a PWA in 2017. Through research, Jumia found that most of their customers used the website while mobile, and 75% of them had weak 2G network connections. With their new PWA, Jumia saw a 33% increase in conversion rates and a 50% decrease in the bounce rate. Today, Jumia PWA requires 25 times less data storage than its native app.
India-based e-commerce website Flipkart increased conversions by 70% after it launched a PWA. Since more than half of Flipkart users had a weak Internet connection, the company combined their web and native app features to create a solution that works offline. This new app resulted in 40% higher re-engagement. Customers spent 3x more time on Flipkart Lite than on the native app. In addition, 60% of customers who had previously uninstalled the native app returned to use the PWA. The Flipkart PWA requires only 100KB of data storage, which is 300 times smaller than the iOS application.