For several years, leading brands have been adopting PWAs because of the unique benefits provided by this technology:
Optimal Experience Across Platforms, Devices, and Screens
There is no need to build separate apps for iOS, Android, Windows, etc - PWA apps are built with a single code base and can adapt to the device and screen by design. This makes PWAs much easier to develop and maintain than native mobile apps.
Ease of Deployment
PWAs are not distributed through App Stores, but are published on a web server, just like normal websites. Therefore, any update becomes immediately available to the end user, which virtually eliminates any versioning and backward compatibility issues typical to native mobile apps. App updates can be distributed much more frequently.
Depending on the customer engagement and traffic, brands can easily modify their PWAs and expand functionalities without the need to create additional APIs (because of a single code base).
Effective Digital Marketing
Because of the web-native nature of PWAs, it becomes much easier to promote PWAs - instead of competing with millions of apps on the app stores (which provide only limited optimization strategies), PWAs can be marketed via web organic and paid marketing strategies.
Why Users Love PWAs
Users can easily find Progressive Web Apps via search engines and share PWAs by sending a URL.
After installation, the user will have a PWA shortcut on the device screen and will be able to open the app with just one click instead of opening a browser.
Using features like push notifications, brands can keep app users motivated and interested, encouraging them to come back again and again.
Since publishers can deploy patches and updates very quickly, users always have the most optimized and stable version of the app.
Reduced Size and Load Times
PWAs are much smaller than native apps, which makes them faster to load and lighter (sometimes they weigh even less than one megabyte).
The Capability of Offline Work
High loading speed isn’t the last advantage of PWAs - even if the user is out of the network’s range, the app will continue to work offline.
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Who Should Invest in PWA development
Here are just a few examples of industries where PWAs are viable alternatives to separate web and mobile apps.
World-famous brands move to PWAs instead of building new mobile apps, and not without reason — the average Conversion Rate for ecommerce PWAs is 36% higher than the one for native mobile apps.
Such features as offline browsing, full-screen modes, and quick loading enable better reader engagement, which is essential for digital publications. According to Google, the average bounce rate of a PWA is just 42.86%.
Offline mode and push notifications can help companies from the travel industry engage more customers and close more deals.
In our pandemic-ridden world, when distance learning became an important trend, PWA-based learning systems allow organizations to create engaging content that is accessible from any, even technically outdated, device.
Want to find out if PWA development is relevant for your business? Contact us!
Still, PWA Development Is Not a “Silver Bullet”
Despite all the advantages, PWAs also have some cons, which you need to
know before you decide to develop a PWA.
Limited Browser & Software Support
PWA is a relatively new concept, so not all device hardware and software support these apps yet. For example, the Safari browser supports the PWA technology only to a limited extent.
Still Not All Native Features Are Available
Not all technical options, such as Bluetooth or Near Field Communication (NFC), can yet be applied to PWAs as opposed to native apps. For the same reason, brands may have limited access to certain user data.
High Battery Usage
PWAs consume more battery compared to native apps because they are written in high-level web code, so phones have to work harder to interpret the code. Users who notice a drain in their battery power are more unlikely to use this kind of app if they need to prolong their battery life.
No Access to App Stores
Although millions of people use search engines, brands that have PWAs can still miss out on some parts of their potential audiences - for example, those users who are looking for applications via Google Play or App Store.
FAQ on Progressive Web App Development
What is PWA, and why should I start using it?
A PWA (Progressive Web App) is, according to senior Google software engineer Alex Russell ‘a website that took all the right vitamins’.
They overcome the potential limitations of the web — an unavailable Internet connection, quality, and performance — and provide users with app-like and smooth experiences for the mobile web.
What is better, PWA or native mobile apps?
It depends on your business requirements.
It is preferable to choose the development of a PWA when:
The app must be easily distributed to a wide user base
The available budget is limited
There is little time available for go-live
It is important to be indexed on search engines is important
Cross-platform compatibility is a must
In a tight time, many updates are needed
On the contrary, it is preferable to develop a native app when:
Moving on stores is necessary
Responsiveness and speed are among key points for the app’s success
Some specific hardware features are required
IAP (In-App Purchase) or Cost per download are the key success metrics
Is it better for a startup to develop a PWA or an Android app?
We recommend developing PWAs as you can quickly benefit from all platforms, be it Android, iOS, or web without big expenses.
Can I implement PWA in my eCommerce site?
Of course, you can. If you have an e-commerce site and want to reach many people and engage with users, PWAs can be an essential part of your marketing strategy to improve sales and customer retention.
How much does it cost to develop a PWA?
Most often, the cost of progressive web app development is between $30.000 and $60.000. Anyway, these are approximate figures, so you better contact us so that we can give you a more specific answer.
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