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Obu Nutrition

WooCommerce Design Excellence: E-commerce Evolution at Obu Nutrition.

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Project length

Dec. 2021 — Ongoing

Main tools

WooCommerce
SEO
DevOps
Conversion Optimization
Paid Ads
CRM Integration

About Obu Nutrition

Obu Nutrition, a trailblazer in direct-to-consumer nutritional supplements in Kuwait, has taken a bold leap forward in its e-commerce venture.

Armed with a vision of improved analytics, elevated customer support, and a cutting-edge user experience that transcends the ordinary, they embarked on a journey to captivate consumers and foster unwavering loyalty.

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Design and User Experience: Colors and Invigorating Vitality

Obunutrition’s ethos champions health and vitality, breaking free from the ordinary. Drawing inspiration from Jackson Pollock, their website bursts with dynamic colors, each product boasting a distinct and lively shade that embodies their brand’s energy.

Crafted on a tailored WooCommerce platform, the site serves a global audience with multi-language and currency options. The design incorporates key e-commerce elements: clear product categories, a highlight of best-sellers, detailed product tabs, and customer reviews.

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Elevated E-Commerce Experience with Obu Nutrition

Obu Nutrition’s revamped platform offers more than just shopping; it’s about enhancing user satisfaction. Key features include:

  • Favorites Collection: Users curate and access their top products for easy repurchase
  • Subscription & Tracking: Transparent tracking of subscriptions and orders for customer assurance.
  • Loyalty Rewards: A dynamic loyalty program lets customers earn and track points during their wellness journey.
  • Flexible Shipping: Customers can store multiple addresses, adapting to their shifting delivery preferences.

Streamlined Purchasing

Understanding the regular need for dietary supplements, Obu Nutrition offers both one-time and subscription-based purchases, making wellness routines more straightforward.

Diverse Payment Options

In line with Kuwait’s evolving digital payment landscape, including KNet, Google Pay, and the newly added ApplePay, Obu Nutrition supports a range of payment methods for effortless transactions.

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Summary

Obunutrition’s revamped e-commerce site has enhanced customer engagement, analytics, and support. With its striking design, subscription choices, varied payment options and tailored quiz recommendations, it offers a comprehensive online shopping journey.

Positioned as a leader in the DTC market, Obunutrition adeptly serves health-savvy consumers in Kuwait and beyond. Their vibrant design and dedication to individual wellness set new e-commerce standards, heralding a bright future.

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