NSM Perfumes

Identifying the Niche

Before diving into design, we took the time to analyze the regional perfume market. It is diverse, with many competitors offering everything from international luxury perfumes to local niche brands. While large e-commerce marketplaces often feature a variety of brands, they lack the personal touch and story behind each product — a gap NSM Perfumes aimed to fill.

Reimagining a Brand with Soul

In an industry where visuals often veer toward excess, we made a different choice by building a design system rooted in restraint, warmth, and usability instead of relying on clichés of luxury.

Our team also created a product detail structure that walks the line between storytelling and efficiency. Shoppers can explore ingredients and scent families without scrolling through dense blocks of text.

Streamlining the Shopping Process

From the beginning, the goal was to make the shopping experience as smooth as possible. The site, built on a robust WordPress infrastructure, ensures seamless navigation with support for multiple languages and currencies, as well as an intuitive process for both direct-to-consumer and large-scale custom orders.

A standout feature is the fragrance set customization tool — an elegant yet impactful solution that elevates the customer journey. This functionality allows customers to easily personalize gift boxes, engravings, and messages, while also accommodating partial payments for high-value orders. Whether it’s a wedding, a client appreciation gift, or a holiday campaign — this functionality streamlines bulk ordering for individuals and businesses alike.