Mergers and Acquisitions
Seamless Digital Transformation for a Dealmaker Platform.
Platform Migration from Brightspot to WordPress
Upon acquiring Mergers & Acquisitions, the objective was clear: to rejuvenate the website and amplify user engagement. While the existing platform, Brightspot, had been functional, it lacked the contemporary flair the client desired. Their prior experience with WordPress, combined with its adaptability and widespread acclaim, solidified it as the chosen platform.
In-depth Development and Design:
Our involvement spanned both front- and backend development. WordPress, being the content hub, was our starting point, which also housed the customer database. We crafted a backend tailored for editors, facilitating seamless content publishing, encompassing images, videos, and text. Our comprehensive UX research laid the foundation for a UI that seamlessly elevates user experience.
Subscription Management with Restrict Content Pro:
To manage and protect subscription-based content, we integrated the Restrict Content Pro system. This ensured exclusive access to premium content for active subscribers, while still offering select free articles to engage potential subscribers.
From Concept to Creation: Charting the Journey of UX+UI design.
Seamless Content Migration
In our journey with Mergers & Acquisitions, we faced the mammoth task of migrating over 22,000 articles from the past two decades.
Understanding the intricacies of such a vast content migration, we initiated the process promptly.
Our strategy involved leveraging a GraphQL API for data extraction. We then batch-processed this data into a temporary datastore and crafted a script to adapt the content for WordPress.
To ensure the legacy content retained its essence, we developed both Gutenberg and Non-Gutenberg templates. Despite the cyclical challenges of content migration, our proactive approach ensured a timely and successful launch.
Summary
Despite tight deadlines and technical challenges, we successfully launched the website just before Thanksgiving, meeting all commitments to advertisers, subscribers, and stakeholders. The revamped site now offers 20+ years of easily searchable archives, enhancing user engagement and retention.
Notably, we maintained high SEO standings, often a concern with content migration, and introduced a streamlined editorial process, optimizing the experience for both writers and readers.
We’ve been extremely happy with the new site.
With page views and email newsletter signups increasing significantly since the new site launched, Dizzain has performed well during the engagement. The site utilizes the WordPress platform to optimize the client’s online presence. They met the 100-day launch goal with relative ease.
Jim Beecher
Owner & CEO, Middle Market Information LLC