Skai.io
Website development and conversion optimization for a leading AdTech business.
Website Overhaul: Adapting for Growth
Skai’s rapid growth required a significant overhaul of its website, not only to accommodate increasing traffic but to ensure the platform could evolve alongside market demands. Dizzain responded with a highly adaptable content management system (CMS) that integrated seamlessly with Skai’s existing infrastructure. This system enabled smoother data flow, optimized performance, and positioned the platform to scale effectively as Skai’s global footprint grew.
Complex infrastructure made simple
Over the years Dizzain built a robust infrastructure to support Skai digital presence, including deeply customized WordPress with multi-language support, integrations with Salesforce Pardot and Comeet.
We extensively use Google Analytics, Hotjar, Ahrefs, and SEMrush for analyzing user behavior and optimizing the website.
Ongoing Website Performance Optimization
As Skai continues its global expansion, ensuring a seamless user experience remains a top priority. Our team has optimized the website’s performance through targeted backend refactoring and smart caching, resulting in faster load times and smoother navigation, even during high-traffic periods. These improvements ensure Skai’s platform can efficiently manage increasing content volume and user activity.
Given Skai’s presence in both the US and Europe, rigorous cookie management is essential. We perform monthly cookie audits to ensure GDPR compliance, verify proper configuration, and identify any new cookies. These ongoing efforts are crucial for maintaining the scalability of Skai’s platform across diverse markets.
Multilingual Expansion: Targeting Key Markets
As part of its expansion into European markets, Skai sought to offer localized experiences for French and German users. Dizzain integrated Weglot, providing seamless multilingual support and ensuring fast load times and accurate translations.
Summary
Skai, a leading global ad software provider, partnered with Dizzain to transform its website into a potent business generator. Together, they’ve optimized digital strategies, enhancing brand visibility and conversions. Dizzain’s robust infrastructure, ensures Skai’s impactful digital presence.
“I’m very pleased with their team’s ability to accommodate.
With Dizzain’s support, our website is looking the best it ever has. In the last year, we’ve also been able to push new pages live faster than ever, including a brand new look homepage, new contact us page, brand campaign landing page and a full blog, sub-site from scratch.”
Michael Marencik
Creative Director, Skai