
48% increase in leads for a Home Improvement Company
Leads
48%
Website traffic
19%
Conversion rate
168%


The Challenge
BJ’s Home Improvement, a company offering various home improvement products and services, was grappling with high lead acquisition costs through in-store promotions. Their digital marketing program only contributed to a meager 3% of total leads. They needed a new marketing strategy to harness the full potential of digital channels, and that’s where Dizzain stepped in.
Summary
By leveraging Dizzain’s expertise and innovative approach, BJ’s Home Improvement witnessed a marketing revolution.
They experienced an exponential increase in leads generated through digital channels, a decrease in lead acquisition costs, and an overall performance boost.
Leads
48%
Website traffic
19%
Conversation rate
168%