CargoLoop

Our Approach

Website Overhaul to Support Business Objectives

As a global shipping provider handling thousands of vehicles, CargoLoop required a website that could achieve two key goals: plug straight into its freight-management system and capture high-value shipping leads. We achieved this with a stack built on Next.js and a headless CMS like Sanity, offering several key benefits:

• Sub-second load times: Essential for maximizing paid traffic efficiency, reducing bounce rates, and meeting SEO quality benchmarks.
• Unified infrastructure: The marketing layer and logistics data now share a single serverless pipeline, cutting down operational silos and failure points.
• Live data routing: Secure APIs stream live price quotes and vessel ETAs, ensuring every prospect sees accurate, up-to-date shipping information.
• CMS flexibility: Empowering CargoLoop’s marketing team to adjust campaigns, launch region-specific landing pages, and A/B test without relying on developers — critical for maintaining agility in a dynamic logistics market.
• SEO-ready architecture: Clean routing, schema markup, and edge-rendered pages to ensure CargoLoop’s site is indexed and ranked properly.

This streamlined website provides a marketing-ready ecosystem that supports both targeted ads and organic growth, all while minimizing operational complexity. 

Boosting Brand Visibility with Digital Ads

Grounded in a detailed market and competitor analysis, we built a test-and-learn framework that treats every campaign as an experiment. Search and social campaigns on Google and Meta run side-by-side, evaluated in weekly creative and audience sprints.

Budgets dynamically shift toward the highest-performing combinations of keywords, placements, and creative — measured by cost-per-qualified-lead — while underperformers are cut immediately. This strategy keeps the pipeline full and the plan transparent: learn fast, double down on what moves vehicles.

Given the volatility of the logistics industry — with political shifts, changes in trade tariffs, and regional disruptions altering freight routes — our marketing approach had to be highly adaptive. We continuously adjust ad spend, refresh messaging, and relaunch campaigns, ensuring that CargoLoop minimizes market gaps even during times of disruption.

Localizing Advertising for Global Reach

Recognizing the region-specific dynamics of the logistics industry, we localized CargoLoop’s advertising approach by creating country-specific messaging, visuals, and offers for Central America, the Middle East, and multiple European nations.
Through weekly A/B sprints, we tested value propositions, quickly surfacing the combinations that resonated with local logistics realities. This hyper-personalized approach lifted conversion rates in every region, showing that cultural nuance outperforms one-size-fits-all creatives.

Enhancing Lead Engagement

In parallel with lead generation, we focused on enhancing engagement through ActiveCampaign, an all-in-one marketing platform. ActiveCampaign allowed us to synchronize marketing workflows with CargoLoop’s sales processes, ensuring that leads were routed in real-time to the right sales teams for follow-up.

Behavior-driven email sequences were set up to nurture prospects, prompting them to take action—such as booking a call—at the peak of their interest. Real-time scoring and engagement signals flow back to sales, so follow-ups land with perfect timing and context. The result is a seamless, automated path from first inquiry to ready-to-ship customer — no manual juggling required.