Todd Shelton is an American fashion brand that manufactures its own products in-house at their headquarters in East Rutherford, NJ. The primary clothing brand is not sold in stores; all products are sold directly to the customer through the e-commerce store.
Evolution of the brand
The Dizzain team has helped Todd Shelton move with the times technologically since 2006 when we created their first website. Todd Shelton offers their customers high-quality products in up-to-date styles, and therefore its website needs to stay trendy, too. During the development of Todd Shelton’s website, Dizzain implemented all of their staff’s creative ideas. Updates to the original site have reflected the evolution of the brand and its growth.
New user-friendly look
The newest, massive upgrade was carried out in October 2017. The home page has a completely new look. The store now includes even more of their clothing products. Finally, the checkout process is now more user-friendly. The Dizzain team helps Todd Shelton maintain a sustainable business model through the development of long-term relationships with their customers.
Site visitors seem to like the new visual style. There has been an increase in the percentage of return visitors and the average session duration has increased by one-third. This latest upgrade of ToddShelton.com has also led to an increase in sales, and the conversion rate has increased by 38%.