California Lace Wigs & Weaves (CLWW) is a large online vendor of custom lace wigs and hair extensions.
Dizzain helped California Lace Wigs & Weaves to totally redesign their website to give it a fresh look and feel, as well as enhance the website functionality and improve the shopping experience for the CLWW customers.
From a technical standpoint, CLWW is not just an ordinary E-commerce website – the most part of the website features were custom developed to fully meet the client’s requirements.
At the development stage, a great deal of our efforts was devoted to implementing a sophisticated structure of custom order forms for certain types of products or product packages. Each custom form has a predefined set of interrelated options organized into a hierarchical tree structure.
The key challenge was to build the exact algorithms for calculating the correct total prices for each custom order template depending on the combination of selected options and their logic sequence.
In addition to the custom order template, there were also developed Standard, Preorder and Wefts templates, which allow to create different types of product pages with exclusive functionality.
California Lace Wigs & Weaves customers are now able to either register as regular buyers or create a wholesale account. Wholesale program members can choose different packages and the system automatically calculates the discounts for the customers buying in bulk.
Integration with ShipStation service allows the CLWW staff to easily manage and track all orders and guarantee seamless shipping experience.
Dizzain works closely with CLWW after the official redesign launch and continues actively introducing new features to their website.